Certified members of the technorati elite politburo love to create conflict and competition where none exists. Remember when Samsung introduced the smartwatch. Apple was doomed. Guess which smartwatch leads the industry?
Hint: It ain’t Samsung.
Likewise, augmented reality and virtual reality are buzzwords that technology gurus toss around as if they actually have some meaning in the marketplace.
They don’. Why not?
The marketplace is where technology gadgets are sold. The marketplace is what separates the men from the boys, so to speak. Apple iPhone? Man. Apple Watch? Man. What about Microsoft’s Hololens?
Man? Or, boy?
Here’s now you can tell. First, do you know anyone who has Hololens. If not, Boy. Do you use Hololens yourself? If not, Boy.
If you’ve seen Hololens in action in any other setting than YouTube videos or a Microsoft Store, then, well, it’s still a child-like techno-gadget.
Apple’s augmented reality end run: Can it hold back Hololens?
Without touting any numbers, members of the technorati elite politburo think Microsoft is the industry leader in AR and VR; respectively augmented reality and virtual reality.
What’s the reality? Neither one are anything more than a buzzword; there’s no market there. Yet.
A convergence of technologies is paving the way for Apple to take AR out of the phone and put it in front of your eyes.
I thought my iPhone was already in front of my eyes.
My hands on with the HoloLens 2 last week left me thinking I had experienced the future of computing.
Uh huh. Trust me. The future of computing has nothing to do with a brick strapped to your eyeballs and powered by another brick strapped to the back of your head or as a powered fanny pack.
To achieve better balance on the head, Microsoft has moved the computing and battery components to the rear of the device. That makes a lot of sense; there’s no need for them to be weighing down the front of the device.
Magic Leap moved it to a fanny pack, but the same problem persists. Butt ugly on your face does not a growing market make. So, what if Apple comes out with an iPhone connected AR brick for your face?
It would have considerable headroom to compete with the HoloLens 2 even with the sunk cost of a an iPhone coming in at about $1,000. It’s the most obvious kind of product that would fulfill newly rebranded CEO “Tim Apple”‘s promise of pipeline products to “blow you away.”
I’m already blown away by the price tag of a non-existent product that few people have ever seen, let alone tried out.
So far, virtual reality is a big nothing-burger. Augmented reality is not far behind, but at least has some future for furniture stores and clothing retailers.
It might be tough for Microsoft to see yet another technology category it entered early ultimately made a hit by its longtime rival.
Apple has a tendency to do that to competitors.
At least this time the company’s success metrics aren’t contingent on it being the device unit volume leader, a position in which it has never found a sustained footing.
Are we talking about Apple? Or, Microsoft?
It doesn’t matter. Technology customers already balk at $1,000 smartphones which do far more than virtual reality or augmented reality headsets.
Nothing-burger, indeed. P-O-R-N? Maybe.