Guess what? The world has a digital economy. I mean, just look at all the websites where you can buy services and products, or gather information about any subject imaginable, or view videos on anything, everything, and even some things you cannot imagine.
Guess who dominates that digital economy?
Go on. Take a guess. Hmmm. Oh, I don’t know. Who is it? Could it be… SATAN! Or, maybe it’s a few entities that might even be more prolific in their subjugation of mankind. Google, Facebook, and Amazon.
Seriously? Worse than Satan?
There’s a lot of money to be made in the digital economy. And right now, a lot of that money is flowing into the coffers of three companies in particular.
Wait. Are we talking monopoly class here? Monopolies are not always illegal; especially in the U.S. And, the rest of the world is connected to the internet, too, so are those three U.S. companies that dominant?
What are we talking about?
More than two of out every three dollars spent on digital ads in the US goes to one of the three companies, for instance. Facebook, not surprisingly, takes the lion’s share of social media advertising, and it’s closing the gap with Google on mobile ads.
Oh, online advertising.
I like Amazon for online shopping. I don’t care for Facebook and have eliminated it from daily life. Facebook is creepy (and, for all their supposed advertising smarts, most of what they pushed to my face was not relevant to, well, my face). Google’s search results seem better than Bing or DuckDuckGo, so I use StartPage instead.
So, what’s the big deal?
Advertisers like to know who they’re advertising to and all three of those tech giants have huge advertising systems that track people while they’re online, and even gather user and customer data when you’re not online.
Wait. Isn’t competition just a click away? Yes. And no. A click, yes. But competition? Not really.
Google dominates online search, and thanks to Google Analytics, gathers even more information when you visit other websites or use specific applications on your Mac, iPhone, or iPad (or Windows PC, et al). Facebook dominates social media and has a few billion users, but it, too, tracks you when you visit other websites.
Amazon has similar capabilities, although I remain unimpressed with their advertising and promotion capabilities. No, Amazon. Just because I bought a couple of beach towels for my kids does not mean I’m starting a collection of beach towels.
Yet, a single reason remains for breaking up Google, Facebook, and Amazon.
All three companies gather too much information and use it in ways that can be considered abusive and monopolistic to control advertising which controls politics… but you get the idea.