Apple customers may not realize all the little details that the iPhone, Mac, and iPad maker puts into each product, but there remains clear differentiation between the company’s wares– soft and hard– and Windows, Android, et al.
Within a few months Apple will launch the future in the form of iOS 13, iPadOS, macOS Catalina, and so on (tvOS for Apple TV, watchOS for Watch). If Apple CEO Tim Cook is the king of iterative innovation, then we should expect to see yet another generation of polish on Apple’s latest.
In fact, and in contrast to Android, Apple’s iOS for iPhone actually makes last year’s iPhone– and the years before– better devices thanks to a bucket full of new improvements?
Apple’s beta releases– for now– are available only to app developers, but the leaks of new features and changes show up every day.
Here are three that made me think of all those little details that Apple builds into each OS (in this case, iOS).
- iOS 13 uses your iPhone microphone to fix Apple TV audio sync issues – If you use Apple TV then you know that audio and video can get out of sync. It happens for a variety of reasons, but it’s based on math– TV video and audio from speakers do not arrive to eyes and ears at the same time. Apple has a fix in iOS 13 and tvOS 13 called Wireless Audio Sync.
- iOS 13 lets you share your headphones audio with a friend – I could do that with a headphone splitter but iPhones without a headphone jack make that a problem. Think Apple magic and Bluetooth. Use Control Center Music or, in true Apple style, just have your iPhone-toting friend stick their head near your iPhone and it works automagically. But only on certain iPhones.
- iOS 13 warns you if you delete an app with an active subscription – so you have a few app subscriptions but remembering which is which might be a problem, and you might think the subscription ends if you delete the app. Uh uh. iOS 13 will warn you when you attempt to delete a subscription app, and give you a few options.
These are just a few of the kinds of shiny polish that Apple brings to each new edition of iOS, macOS, tvOS, and, yes, even watchOS where Watch gets a notification when nearby sound levels approach a critical threshold which could damage your ears.
The folks at Mac360 have long pointed out that Apple’s annual improvements to each OS version means whatever you bought last year or the past few years actually improves in performance each year afterwards.
Take that, Android.