Despite the advent of socialist tendencies here and there among humanity (Social Security is not just for socialists, you know?), it’s safe to say we still live in a capitalist world. Insurance is capitalist and socialist at the same time.
What does that mean?
Everybody wants your money.
That means Apple wants your money, too, and the company has jumped on top of the trendy new subscription model; you don’t just buy once, you don’t just buy again later, you pay by the month. For how long?
How Apple and app developers will try to entice you to subscribe, not just pay once
Look around. Far more than Windows Store or Google’s Play Store, Apple’s App Stores– iOS and macOS– have adopted the trendy new subscription model that follows Microsoft’s Office 365 and Adobe’s Creative Cloud.
Apple has been encouraging app developers to consider subscriptions as a key revenue source, and the company is introducing some new options for developers that it hopes will make the option more attractive.
Unfortunately, this is a trend with legs.
The days of buying software to use on your Mac, iPhone, or iPad ended years ago. We’ve been in lease mode for quite awhile. All the money I paid through the years to use Macromedia and then Adobe’s Fireworks web graphics app will end with macOS Bakersfield (64-bit only) later this year.
What has been missing in the subscription trend is the option to upgrade an app. That is about to change.
Apple has informed developers that they will now be able to target current and recent subscribers with promotional rates on subscriptions. That means developers will be able to offer discounts to try to get you back if you lapse, or they might try to entice you to stay if you’re considering leaving.
In the end, after all is said and done, Mac, iPhone, and iPad users will, well, simply pay more money for applications.
For example, I once used Adobe’s suite of apps and paid about $800 for the package, with an upgrade every couple of years at around $400. Total for about four years of use? $1,200. Adobe’s Creative Cloud is now subscription priced at $50 a month. Double.
See the problem?
You can use subscription offers to help win back subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price.
Remember, everybody wants your money. Choose wisely.