Do you ever wonder where rumors originate? How do they spread? Are technology website writers just making up crapola so you’ll click on a gratuitously link-bait article? Well, yes. That’s true. But what about those technology writers who remain generally positive about our favorite Cupertino Mac maker?
I’m talking about Jason Snell. Is he an Apple insider who gets special treatment from Apple so he can set the stage for reality with a few leaks disguised as insightful analysis?
I ask because I care. And I find this missive a bit stunning and applicable to my argument.
Why Apple doesn’t need to release a new Apple Watch this fall
Wait. What? Who the hell thinks like that?
Everyone who follows Apple wants something new or at least something updated each year. Apple struggles to do that, of course, but we see it with the iPhone. Every year, just like clockwork, Apple launches a new iPhone line.
For the past few years, we’ve seen a new Watch each year, too. Even the Mac and the iPad have started to see more frequent hardware refreshes to go along with an annually updated macOS.
Not pushing a new Watch onto the streets in 2019 would be an admission that Apple has nothing new ups its sleeve, right?
With the Apple Watch, it feels very much that we’ve reached that point in the past couple of years. If the cellular capabilities in the Apple Watch Series 3 weren’t final piece of the puzzle, the upgraded display in the Apple Watch Series 4 was.
Is Watch Series 4 with LTE and ECG the end of the road? Is that the zenith? Nirvana?
Is there nothing new under the Watch sun?
Something tells me that this year doesn’t need to follow the patterns of the past few years.
That sounds like a Cupertino birdie to me; an inside source that is leaking the latest in the form of “We got nothing” regarding Watch.
Short of a breakthrough in battery life or screen technology that nobody is expecting, it’s hard to see why the pace of Apple Watch releases needs to continue.
It has to continue because I want a newer, better, faster Watch with features the old ones don’t have.
I get it. Apple is a hardware company and hardware is, well, hard; it’s difficult to churn out something new on a calendar schedule. Hey, Dell does it. Samsung does it. Even Apple does it with iOS, iPadOS, macOS, watchOS, and tvOS, so there isn’t anything wrong with a calendar schedule, is there?
Differentiation is a key to good product management and Apple differentiates its hardware by its software, so customers get new software every year; just like clockwork. Last year’s iPhone, iPad, and Mac are improved each year with iOS and macOS, and that’s something you don’t see happening very well with Google’s Android or even Microsoft’s Windows.
Apple is damned good at upgrades.
A headline that tells me Apple does not need new hardware this year because we’ve hit peak Watch, tells me somebody is just busy creating goofy, trendy, bait-link headlines, or a birdie in Cupertino has acccess to an iPhone and a list of technology writers who will answer and respond accordingly.