If Apple truly, madly, deeply loved their customers they would show it by AirTiles. Or, maybe AirTags. The name doesn’t matter much. I lose stuff so I want a way to find my stuff when I lose it.
Enter AirTiles. Or, maybe AirTags. Whatever Apple calls it I want one. Or, maybe 12. So long as they work something like Tiles already work. Yes, Apple is about to copy a device already on the market. Again. Think iPod, iPhone, iPad, Watch, and AirPods.
Apple is a copycat and I’m OK with that. Here’s why.
Tiles are little, well, tiles that you can attach to things and then use your iPhone and an app to find them. For example, put a Tile on your keychain. Where are my keys? The Tile app on your iPhone can help you find them.
It’s like Find My Friends, but for stuff. Find My Stuff. I should trademark that. Find My Stuff™. Done.
As I understand it, Apple plans to discard the old Find My Mac and Find My iPhone and Find My Friends app and just move to Find My Whatever app instead. That means there will be a way to find my AirTiles. Or, AirTags. Or whatever Apple decides to call them.
Why would Apple copy Tiles?
First, let’s remember the obvious. Apple is a hardware company with ove a billion customers. They bought hardware. Second, let’s remember the legacy. Steve Jobs was a master at disrupting various and sundry gadget markets. His successor, CEO Tim Cook is the King of iPhone Accessories, and Tile is an accessory.
Apple likes to sell accessories. Case closed. Tile, you got yourself another competitor.
I need an accessory that helps me find stuff. Keys, kids, backpack, my bike, and a couple of our dogs. That would be a list that grows. How many such Tiles would you buy?
One each for my keys and my husband’s keys. That’s two. Four kids. That’s six. Two backpacks. We’re up to eight. Two dogs makes it an even 10. I expect Tiles or AirTiles or AirTags would work by using Wi-Fi mapping and cellphone triangulation (my word of the day from April 17, 2018) and with a little low-energy Bluetooth thrown in Apple would go all high tech on us and we’d have something else to buy.
Apple is a rich company and Tim Cook has a good plan to make Apple richer.