You gotta be a Prime member, but this just makes it another reason to join. Ingrid Lunden:
Amazon is turning up the heat once again in the world of groceries, and specifically grocery delivery, to make its services more enticing in the face of competition from Walmart… Amazon Fresh free to use for Prime members, removing the $14.99/month fee that it was charging for the service up to now.
I hate Amazon. I love Prime. I love Whole Foods. What does that say?