Say what? Do executives at Google even know what Incognito Mode is? Do they know that Incognito Mode is the antithesis of Google’s business model? Don’t drink the Kool-Aid, folks. A leopard cannot change his own spots. A politician cannot tell the truth. A company built on extracting personal and private data from users cannot survive with Incognito Mode.
Or, can they?
The way I figure it is this– Google has enough private information about us already that its servers are full, so it needs a little less information from users and installing an Incognito Mode does two things Google needs.
- First, it brings in a little less data and that eases the loads on Google’s massive server farms.
- Second, by adding privacy options to Google, YouTube, Google Maps, and Google Assistant– even if nobody uses them– it makes Google look like a privacy advocate.
Nothing could be further from the truth.
See above: a leopard cannot change his own spots. An Ethiopian cannot change his skin (I’m not racists; it’s scripture). Still, the idea is nice. Options. I like options. Even options I’m not likely to use because Google hides things well.
Apple is not a big promoter of Incognito Mode. Maybe because Apple thinks customers do not understand what Incognito means, so they use a different term. Open the Files menu in Safari, and select New Private Tab.
That’s Apple’s Incognito Mode. For Safari. Maps doesn’t have one. Apple needs to copy some features from Google’s privacy initiatives.
- First, Apple does not rely on customer data tracking to make a living, so there should be plenty of space on their servers already
- Second, Apple needs to show the world that it cares so much about privacy that it isn’t afraid to turn on
Incognito ModePrivacy Mode by default. Everywhere. Or, make it a system wide setting in Settings. Or, make it mandatory for a toggle on/off switch on every app.
Yeah, like that’ll happen.
What makes the world go round? Alright, it’s a combination of gravity from the Sun, Moon, Opra, and other cellestial bodies, but in business, it’s money.
Cha-ching. Google pays Apple billions of dollars a year to keep Google as the default search engine on Safari– pure profit for Apple– and and easy way to turn that off and go into Private Mode all the time would disrupt both graviational forces and Economics 101.
The only way to get Apple to make it easy to implement more Privacy Modes is to vote. All those in favor of more privacy, say Ay. The Ays have it. Oh, and you can’t buy another piece of hardware from Apple until they change their wayward ways.