Wait. What? That can’t be right, right? Apple TV+ just started this week and there is no way anyone could watch all the shows unless that’s all they did was watch the shows. Hey, I have school-age kids. Once they’re on the bus I’m popping a cork and looking for some buzz. Who has time for Apple’s new TV shows? Haven’t we seen Jennifer Anniston like twenty-eleven gazillion times already?
As it turns out, most of the early reviews– critics all, usually anti-Apple screenwriters mixed in with the bunch– were wrong. Apple’s got some hits on its hands and more will come.
So, what am I tired of already?
Explaining what Apple TV is. Is it a remote control? Is it an app? Is it the subscription service? Why does the Apple TV app differ on every device? That’s a problem, too. And where was Jonny Ive when Apple designed the Apple TV remote? I don’t know what kind of weed they grow in Cupertino, but I have two questions.
First, where is it? Second, how much?
Just kidding. My kids just say no, tell mommy no, too, but they don’t know where I keep the wine. I was a Sommelier after college. I know all the tricks.
Apple TV must require some tricks. Both hardware and software.
Hardware? The remote is simple, yes, but cumbersome to use. Software? Well, which Apple TV are we talking about? The Apple TV app is the only way to get Apple TV+ content and that’s too bad.
I get what Apple is trying to do. One app for everything; all the TV shows, movies, apps, games, and on the surface the idea seems plausible. Usable is what plausible needs and Apple TV– the app– requires too much navigation and bouncing around to get anywhere.
What I like about Apple TV– the app– is that it has everything; from YouTube to YouTube TV, from Amazon to Hulu to Netflix. That everything means anything you want can be difficult to find if it isn’t in the first few rows.
This week I’ve used Apple TV+ and Apple TV and Apple TV remote more than the past few years combined. That experience told me a few things. First, free Apple TV+ is a good deal bound to get better over the next year. Second, less is more. An app that does everything cannot be good at anything. Third, who designed Apple TV– the app– and are they still working at Apple?
How about a video on Apple.com that shows real-life Apple employees and their families using Apple TV. I want to see how it’s done.