Ready or not, the streaming video wars are here. Apple TV+ is on the digital streets. So is Disney Plus (I prefer Plus to + but both are dumb product names). NBC Universal’s Peacock service is on the way.
Does that mean the end of Netflix?
Even without Apple, Disney, or Peacock, the streaming wars already have a new victim. Sony’s service is dead. What’s next? Netflix?
No. Why not?
Well, first of all, Disney Plus has only been out a week and despite a few hiccups on launch day the service signed up 10-million subscribers, and likely many millions more since.
Success? Getting there. But look, this is easy to figure out. They’re all still in the first inning of the first game and it’s a long season ahead.
If there is a streaming service to worry about I put Apple on the top of the list, and even then don’t worry too much because the iPhone maker has a billion customers and enough money to stick around until a few other streaming services bite the digital dust.
Word on the streets says Netflix downloads remained about the same despite millions of new Disney Plus and Apple Plus (let’s stick with Plus) customers online so it’s unlikely the streaming giant will feel much pressure for awhile.
Based upon my personal experience using Netflix as a home and shopping and restaurant nanny for my four or five girls (I’m a math major and even I lose count at times; besides one of them doesn’t look as much like me as she should, so maybe there’s a stray in the bunch– I gotta get name tags) I can tell you which of the current streaming services will stack up for us.
Netflix, Disney, YouTube TV, and Apple (the latter only because it’s free for the next year, not because the content is great; the catalog is thin).
- Netflix? – The kids know what’s what and where it is.
- Disney? – Please; kids know exactly what’s in the Disney catalog
- YouTube TV – This is our version of cable TV and how we cut the cord
- Apple Plus – Did I mention free?
It won’t take long for most folks who cut the cord to realize that the alternatives, when added up, start to cost about the same, but offer more choices for content.
As much as I hate the interface, Apple TV itself is a single location for everything (assuming there will be an NBC Universal Peacock app; because we’ll try that one), and all the streaming services run on every device– Apple devices– in the household.
So, will Apple Plus, Disney Plus, and Peacock kill Netflix?
Well, not anytime soon, for sure. Old habits die hard.