Premier guesstimator Strategy Analytics says Apple’s HomePod had only 4-percent of the talking intelligent speaker market during the holiday season,
The final results are in and they confirm that smart speakers were the hottest consumer electronics product in 2018. Strategy Analytics’ latest research shows that Q4 shipments grew 95% to 38.5 million units. This was more than the entire 2017 total and brought the 2018 tally to 86.2 million units. Amazon and Google enjoyed a particularly strong quarter thanks to the popularity of their low-cost Echo Dot and Home Mini speakers and both companies recorded quarter-on-quarter increases in market share. Apple’s HomePod sales rose 45%, but its market share fell back to 4.1% in Q4.
Marketshare is a weak indicator of a product’s success. Any other metrics available? Hmmm. HomePod is priced about five time the average Amazon Echo, so maybe another perspective is that Apple’s talking music speaker owns about 20-percent of the segment’s revenue.